![]() “We are always pushing for as many honest and trustworthy reviews, free of influence or manipulation, as possible.”Īmazon did not give a timeframe for when it plans to expand this feature to other countries. “The new AI-generated review highlights use only our trusted review corpus from verified purchases, ensuring that customers can easily understand the community’s opinions at a glance,” Amazon said. The company said it welcomes authentic reviews “whether positive or negative”, but noted that it is also using machine learning as a way to stop fake reviews that “intentionally mislead customers”. The screenshot examples shared by Amazon only show positive examples of what people would say in a review, rather than any negative statements about a product. ![]() There are also certain buzzwords customers can click if they want to find specific reviews, such as ones that reference the “ease of use” of a product. This feature creates a summary paragraph, which explains what customers think about the product. The feature is currently available to a “subset” of mobile users in the US. The company said the goal is to make it easier to see “common themes” in reviews for a product. Amazon said these AI-generated summaries will capture the key points that reviewers make about a product, while the company’s hardware chief, Dave Limp, is stepping down.Īmazon plans to create summaries of product reviews on its store, with the use of generative AI.
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